Amazon.com.au have announced the expansion of Amazon Launchpad to support Australian start-ups flex entrepreneurial muscles in a bid to bring “innovative products to local customers looking for unique items, with a homegrown twist.”
In 2015, Amazon introduced the programme to the US and UK to help newbie businesses bring their products to life through photos and videos on the new Amazon Launchpad Store with access to marketing support and to Amazon’s UK fulfilment network.
The move will see Australian startups and entrepreneurs using Amazon’s retail expertise and infrastructure to share their stories and grow their businesses, overcoming many of the challenges associated with bringing products to market.
At launch, over 150 local and international brands will feature on the Australian Amazon Launchpad store. Participants will benefit from custom product pages on the new Amazon.com.au Launchpad store, marketing support and access to Amazon’s local fulfilment network including Amazon Prime.
Research commissioned by Amazon Australia and conducted by AlphaBeta has found that over two-thirds (68%) of small to medium-sized retailers (SMEs) with high-growth aspirations, plan for online channels to be an important part of increasing sales.
However, about a fifth (21%) aren’t confident using digital tools. SME’s cited lack of capability to understand and implement digital tools (36%), lack of skills to implement digital tools (29%), and the costs of developing an e-commerce channel (36%) as key barriers to growth.
What does Amazon Launchpad offer?
Amazon Launchpad offers startups and entrepreneurs an array of services that help accelerate their business including:
- Custom product pages help bring products to life through photos and videos. Founders can tell their story and connect with customers in a more personal way, with a Q&A about the startup.
- Amazon’s most powerful tools for engaging with customers – including merchandised placements, and personalised recommendations.
- Startups also enjoy access to Amazon’s local fulfilment network and fast, unlimited shipping with Amazon Prime, along with exceptional customer service.
To dial up the homegrown presence, in-depth story videos will feature on-site for brands including:
- Beach House Group – a pair of serial Aussie entrepreneurs responsible for brands including socially-conscious skin care brand, Marlowe and pay it forward, stationery brand, Yoobi
- Lyres – a range of craft non-alcoholic classic spirits, made in Melbourne
- Nexba – Australia’s first naturally sugar free drink brand
- Salt Gypsy – A Byron Bay based, ethically designed surfwear brand, made in Australia
- SODA Shades – Stylish sunglasses and summer gear, designed in Melbourne
- VITAMAN – Skincare and haircare solutions for men, made from Australian botanicals in Sydney