Bigger than Black Friday, learn how to win the big sale events in Chinese ecommerce in this webinar presented by the DIT.
More than £30 billion is spent online on imported (35%) and domestic consumer brands during China’s version of Black Friday, which takes place on 11 November every year and is referred to as “11.11”.
There is also a second shopping sales festival in June referred to as 6.18 which triggers similar spend. These huge sales events are a brilliant way to maximise sales for UK businesses.
During this webinar, hosted by the DIT and Avenue51 – China’s biggest online retailer of British consumer goods – you will hear from proven C-level experts in Chinese ecommerce.
Content will include exactly how British brands including Waitrose, Cow & Gate and ThisWorks are operating in China.
The webainr will cover how they successfully win sales and market share during these festivals. It will also show you the basic building blocks that your business can put in place to enter China, participate in these events, and win sales.
This is a must attend webinar for every British consumer brand that wants to enter China.
