Royal Mail launches advert in anticipation of festive boom

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Royal Mail have recently launched an informative advert in anticipation of the festive boom which reminds customers that they can easily send and return parcels using Royal Mail Click & Drop and the Royal Mail app.

The advert has been released ahead of the festive boom will hopefully encourage customers to get on with their festive shopping early and help avoid added strain on Royal Mails services.

“As well as driving awareness of Click & Drop and the recently launched Parcel Collect service, the campaign aims to encourages(sic) customers to get ahead of the traditional Christmas rush – both by shopping online, and by sending parcels and letters to family and friends early.”

Christmas is typically the busiest time of the year for parcel deliveries, but this Christmas is expected to outstrip prior years’ festive peaks as more people are likely to shop online and send gifts to one another. Royal Mail reported a 34% year-on-year increase in parcel volumes between April and August reflecting an increase in online shopping during the pandemic and associated lockdown.

“Responding to consumer and SME demand in parcel delivery is an absolute priority for us, and this has become even more significant given that so many of us are spending more time at home now. We’re delighted to be raising awareness of both the Click & Drop and Parcel Collect services in this way, and we hope it will encourage many more consumers and SMEs to take advantage of these fast, easy-to-use services.”
– Natalie Thomas, Marketing & Digital Director, Royal Mail

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