Decathlon UK are opening up their website to new partners after shifting to an online marketplace model, powered by Mirakl.
Thousands of new products will sit alongside Decathlon’s in-house products on decathlon.co.uk, enhancing Decathlon’s existing offer with technical and innovative products that ensure they offer the best range of sports goods.
Decathlon’s new marketplace will enable the company to capitalise on this growth and meet rapidly evolving consumer demand. Its online marketplace, powered by the Mirakl Marketplace Platform, will provide an environment in which businesses that sell to consumers and/or other businesses can sell physical items or services.
“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”
– Ashley Milns, Decathlon Marketplace Business Developer
In line with what was initially speculated back in 2020, Decathlon did indeed launch in Belgium before announcing their launch in the UK. Decathlon becoming an online marketplace is great news for brands and certainly opens up more avenues for businesses selling health and sports related goods, especially considering how well outdoor activities took off during the pandemic.
“Decathlon is a true Platform Pioneer. The team, driven by innovation and their desire to respond to customer demand, recognised very early on the huge value the marketplace model can bring to scale their product offering quickly. Already powering their Belgian marketplace, we are delighted to now bring our expertise and leading technology to Decathlon UK. We look forward to supporting them every step of the way as the marketplace grows.”
– Luca Cassina, Executive Vice President Customer Success EMEA, Mirakl
Decathlon has also decided to work with partners that share its values of quality and accessibility. Additionally, they are particularly excited to be working with a number of local UK brands.