Amazon have announced that the Black Friday Deals submission window is now open. You can submit Lightning Deals, 7-Day Deals and Vouchers/Coupons for Black Friday, Cyber Monday and Early Black Friday Deals 2021 through Seller Central. You’ll need to submit your ASINs now for the chance to have your deal selected to run in the upcoming sales events which will be:
Black Friday Deals dates
Early Black Friday Deals Week 1
8th of November to 14th of November
Early Black Friday Deals Week 2
15 of November to 21st of November
Black Friday Week (48-hour Black Friday, November 25, 2021 to November 26, 2021)
22nd of November to 28th of November
Cyber Monday Week
29th of November to 5th of December
Black Friday Deals Submission deadlines
The deadline for submissions for Black Friday and Cyber Monday weeks is October 8th, 2021, and the deadline for submissions for Early Black Friday Deals is two weeks before the event start date. Therefore, it is important to act fast and submit your Deals now for a chance to have your deal considered. Note that you can run your 7-Day deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week. Recommendations for our Q4 Events 2021 will change weekly. It is not guaranteed to be available the following week. There are no restrictions on re-runs for Vouchers/Coupons.
How to submit your offers
For Lightning Deals and 7 Day Deals, click on the link below to go to the Deal Dashboard, click on Create a new Deal, choose Lightning Deal or 7-Day Deal as type/duration filter, select a product among your recommendations and click on Select, choose the event/event week and click on continue to next steps. If you do not see any recommendation or you do not see a specific event, your products are not eligible to run as a Lightning Deal/7-Day Deal or in that specific event (verify that your account status is not set to ‘on vacation’.)
For Vouchers/Coupons (EU), click on the link below to go to the Vouchers Dashboard, click on Create a new Voucher, and select dates aligned with the event. NB: Voucher must be set up at least one day in advance.
FBA receiving deadlines for Black Friday Deals Submission
FBA inventory for Black Friday and Cyber Monday must be received at an Amazon Fulfilment Centre by the 5th of November 2021.