Amazon opens first international 4-star store in the UK

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The first 4-star store outside of the U.S. has opened up in the UK marking its first international expansion. The store offers a curated range of products that are rated 4 stars and above, are top sellers, or are trending on The store is conveniently located in Bluewater, just southeast of central London.

Amazon 4-star is a direct reflection of what customers are buying and loving on It carries products from the top categories across including consumer electronics, toys, games, books, kitchen, home, and more. Customers will also find the full range of Amazon devices in the store, including Kindle e-Readers, Fire Tablets, and Echo Dots.

The opening of 4-star in the UK comes shortly after reports suggested Amazon would be opening department stores and continues to demonstrate how the ecommerce giant is getting itself out onto the high street in multiple ways. Although high street businesses found themselves struggling during the pandemic, Amazon bringing products into physical Brick-and-Mortar stores could push consumers back out there.

What you’ll find inside 4-star

Amazon’s curators select the very best items from the millions of products available for purchase on Collectively the products in the store have received more than 3.9 million 4- and 5-star reviews.

The assortment will change on a regular basis as their curators respond to customer feedback and keep up with emerging trends. On opening day, customers will see Mattel’s must-have toys, the newest building sets from LEGO, best-selling books near Bluewater, Joseph Joseph’s trending kitchen gadgets, and a variety of highly-rated consumer electronics, just to name a few.

Amazon 4-star will also feature products from small businesses across the UK who continue to delight Amazon customers, like Gamely Games, a Brighton-based business that creates family-friendly games guaranteed to deliver big laughs. That means if you sell on Amazon and catch the eye of Amazon’s curators, your products could be featured in the store too.

“I’m so excited for people to see our games as they explore the Amazon 4-star store, Our games bring people together to share good times with their loved ones, and we’re looking forward to seeing Amazon 4-star customers connecting through laughter at their next games night.”
– Hazel Reynolds, CEO and founder of Gamely


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