Sellers saw global cross-border marketplace Fruugo increase global sales by more than 50% over the Black Friday weekend (26-29 November) compared with the same period in 2020, and over 200% compared with the Black Friday period in 2019.
Bestselling products included wireless gaming console controllers, driven by the rise in popularity of computer gaming during Covid related lockdowns; toys and costumes made popular by Netflix, TikTok & Reddit memes; and, with much of Europe enduring an early onset of cold winter weather, electrically heated jackets.
Recent publicity about supply chain issues leading to shortages of many popular items have led more consumers to search online for the products they want to buy. As a result, Fruugo has seen particularly strong sales in its clothing departments, which has been supported by a substantial expansion of the number of sellers operating in this category on the Fruugo Marketplace. Available to shoppers in 42 countries, 28 languages and 31 currencies, Fruugo enables online retailers to cost-effectively reach consumers in markets around the world.
“Black Friday was another important test for Fruugo’s global, cross-border marketplace. With global supply chain disruption impacting stock levels for many traditional retailers across the world, the use of online marketplaces has accelerated further, bringing new customers to our platform. This has provided a significant opportunity for us to further showcase how Fruugo makes international shopping easy for consumers around the world.
Heightened demand over the Black Friday period is generally associated with big discounts or savings, but this year our data has shown that it is availability that matters most, with consumers heading online to search out on-trend products. Fruugo’s agile technology responds immediately to rapid changes in consumer demand from all over the world, delivering valuable additional sales to Fruugo’s extensive base of international sellers.”
– Tony Preedy, Managing Director, Fruugo