Amazon Small Business, Big Dreams livestream panel

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Former Love Islanders, reality stars and entrepreneurs; Olivia Attwood and Montana Brown, spilled their secrets on the challenges they faced when first starting to their build their brands at Amazon’s Small Business, Big Dreams livestream panel, which took place on Amazon UK’s Instagram channel. 

During the livestreamed discussion, Swim Society founder Montana revealed the difficulties she faced as a businesswoman in a man’s world, whilst also trying to promote a body-positive swimwear brand in a world where digital enhancing is the norm. Olivia also went on to explain how she’s had to separate her clothing brand, Foolish, from her persona, as she understands how public perception could hinder her business’s success if she’s too closely tied to the label’s image.

The insights, revealed at a panel on small business secrets, were to celebrate Amazon’s Prime Day and were aimed to help inspire budding business owners to successfully market a business in the ever-changing social media age of 2022. 

Olivia Attwood and Montana Brown

I wanted to be the face of the brand and I want to make clothes that I want to wear and I can’t find. I don’t want my product to feel like merchandise. I know as a person I’m a bit like Marmite, so on the name choice, I wanted people if they don’t like me, to like the clothes. Therefore, it’s a brand that I am a face of but at the same time it stands quite separately to me.

– Olivia Attwood, founder of contemporary luxury brand, Foolish


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