Build a cohesive brand strategy on Amazon

Build a cohesive brand strategy on Amazon

Start Date: Tuesday 25th October 2022 - 10:00am

End Date: Friday 28th October 2022 - 11:00am

This week, ahead of Black Friday, Amazon are running a crash course on Amazon Advertising, designed to help you build a cohesive brand strategy.

Whether you’re a small business owner with an emerging brand or part of a large, established operation, advertising on Amazon can help you connect your brand with customers worldwide.

In this one-week course, you’ll learn how to create a strong, cohesive brand strategy on Amazon.

Over four webinars, Amazon will cover:

  • Why branding matters, useful tips on how to cultivate your brand image and Amazon solutions that can help you grow brand engagement
  • How to create your branded Store step by step
  • How to increase consideration of your brand on Amazon
  • How to build awareness for your brand and create new opportunities for shoppers to discover your products

Build a cohesive brand strategy

Create and launch your Store on Amazon

Tuesday, October 25, 2022, 10:00 a.m. (BST) – Register

In this introduction to Stores, you’ll learn how this free, multi-page, branded solution can help your brand stand out and tell a strong, cohesive story on Amazon. During this free webinar, Amazon will walk you through how to launch your Store during an on-screen demo. Amazon will also answer your Stores-related questions during a live Q+A at the end of the webinar.

Building brand awareness with Amazon Advertising

Tuesday, October 25, 2022, 1:00 p.m. (BST) – Register

There are always customers eager to find their next purchase, whether they’re casually browsing in their favourite category, scanning through the latest deals, or actively researching new items to fit a specific need. In this free webinar, Amazon will share tactics that can help you build awareness for your brand and create new opportunities for shoppers to discover your products at these key moments.

Increasing consideration with Amazon Advertising

Thursday, October 27, 2022, 1:00 p.m. (BST) – Register

With Amazon Advertising’s self-service solutions, you can introduce your brand to new, relevant audiences at moments that matter—like when they’re actively browsing for products and considering them for purchase. In this free webinar, Amazon explore the customer decision journey, zooming in on the moments when customers are considering your brand or products. You’ll learn how to use Amazon solutions to enhance consideration and build lasting connections, plus how to measure the impact of your strategy. Stay to the end of the webinar for a live Q+A session.

Building your brand identity with Amazon Advertising

Friday, October 28, 2022, 10:00 a.m. (BST) – Register

In this free webinar, Amazon will cover how to create a solid foundation for your brand through their creative, flexible, self-service products, using them to help build brand awareness and make lasting connections with customers. You’ll also learn how to measure the impact of your branding, so you can better optimize your creative and campaigns. Stay to the end of the webinar for a live Q+A session, where Amazon will answer your questions.