There are two things that annoy me about supposedly recyclable packaging. Firstly I’m never completely sure how to recycle it and secondly when I’m told it’s only recyclable at larger supermarkets but the delivery driver doesn’t also collect empties. Like many consumers, my intent is there but the practicality of recycling is often just too difficult. Now, Milk & More aim to solve the problem for milk deliveries.
For the first time in its history, Milk & More is offering its fresh milk in renewable, recyclable cartons meaning you can get your milk, your way, delivered by your milkman, for free. What interests me most is that the cartons can be collected by most local authorities with kerbside recycling – 24 out of 31 Milk & More regional centres are covered by local authority kerbside recycling collections that provide the correct sorting capability to return the cartons to a dedicated recycling facility.
However, 24 out of 31 regions still isn’t great, but Milk & More have a solution…. their cartons can also be left on their doorstep for a Milk & More milkman to collect to make sure they are effectively recycled. The cartons are made from natural brown paperboard, sourced from FSC certified forests and the lining and caps are made from bio-circular materials (re-used vegetable oil). The carton is fully recyclable and due to the high quality fibres used in the board, can be recycled up to 7 times.
And they’ve gone a long way to ensure this isn’t just sustainable packaging, but also protects the product – Milk & More’s new cartons preserve the light-sensitive nutrients present in milk for longer than alternative packaging, meaning this milk stays fresher for longer. And they’re cute – The unique design features illustrations of a different house on each SKU, with lots of features and details, creating a picturesque street when placed together, guaranteed to light up any fridge or breakfast table. QR codes let customers dive behind the scenes into life on the milk round and stay up to date with the latest news, offers and competitions.
