This notice is not worth noticing

No primary category set

Seth Godin ponders why anyone would put up an “Under New Management” sign, calling it “a vivid symbol of the ego-centric nature of most marketing”.

The most stupid (non-)marketing notice I ever saw was in a newsagents in Lyme Regis. The shop had a huge postcard display, obviously aimed at the thousands of holidaymakers in the town, which was topped off with a notice: Sorry, we do not sell stamps. I stood there in open-mouthed wonder that, if you get asked for stamps so often that you have to put up a notice about it, you wouldn’t stock the stamps in the first place.

When I first started selling for myself on eBay, I made it a rule that if one customer asked me to get something for them, I always would. It was a great way to expand my inventory to what I knew people actually wanted to buy, and in some cases, what they just couldn’t get anywhere else. Why send your customers sniffing round your competition when they could buy the complete package from you.



Is Amazon a threat to your business?


PayPal launches new dedicated business app


What Makes an Online Business Valuable?

Amazon launches B2B shop in UK


What do SMEs want from the up and coming Budget?

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars