I can’t help but be impressed with the recent stories I hear about Amazon sales. Almost every seller that uses Amazon as part of their sales channel has stories of hitting the “Buy Box” and being instantly flooded with orders until they run out of stock. Unlike most other channels where orders come in a steady flow Amazon is the one venue where, if you get everything right, your biggest problem will be how to despatch the deluge of orders.
ChannelAdvisor have just produced a video case study of Normans Musical Instruments which tells the story from a lack lustre website, to discovering eBay and using shopping comparison sites. They finally branched out to selling on Amazon which they describe as “almost impossible to cope” with the amount of orders generated.
Having generated a tenfold increase in sales Normans is now looking to the future with more reliance than ever on their online strategies.