At ChannelAdvisor Catalyst last month a live panel of online consumers were asked what they bought on Amazon and without exception it was Books, Movies and DVDs. They were blissfully unaware that Amazon also offer consumer electronics and household goods.
Now eBay.com has launched a promotional insertion fee of just 5¢ for books, music, movies, and video games, to run until the end of 2009. To qualify the listing needs to be in a fixed Fixed Price using product details.
The announcement says eBay are “pulling out all the stops to make eBay a top shopping destination for books, music, movies and DVDs, and video games”. That says just one thing to me, they want to take some of Amazon’s market share.
Disclosure: ChannelAdvisor advertise with TameBay.