eBay are launching an additional item to the Daily and Weekly Deal emails in the form of an exclusive offer for email subscribers.
eBay say that the emails offer an “exciting opportunity to connect with an engaged audience of purchase-ready consumers who are actively looking for special deals and offers in a relevant context across various sectors”.
The way that the offers have been constructed is that the email links directly to the on eBay, and clicking a link from there takes you to a landing page on the RAC website. Once on the RAC website you can sign up online for the discounted service or telephone the RAC to join up quoting an eBay discount code.
The racmotoringservices eBay User ID was only set up this year and had no feedback to date so looks as though it was set up purely to facilitate this deal. One wonders why user’s can’t click directly from the eBay Daily Deal email to the offer on the RAC website, but I guess it confirms to the user that the offer is promoted by eBay.
It will be interesting to see what other deals are offered to eBay users in this manner. The transaction doesn’t take place on eBay and in this case isn’t a service that would normally be sold on the site so isn’t taking business away from other sellers.
If eBay can build a reputation for great deals at the best online prices then that has to be good for the overall brand image, but if they start diverting buyers to off-eBay deals that could be fulfilled by an eBay seller I’d expect there to be more than a few complaints.