iContact have announced an expansion to their email marketing service. You can now directly publish, schedule, and track the success of your social media marketing efforts on Facebook and Twitter, either as standalone campaigns or integrated with your email marketing strategies.
John Hayes from iContact reminded us that many online sellers already use Twitter and Facebook to drive traffic to their websites, but there is often very little strategy behind this approach. It is also time consuming and can be disruptive as sellers get absorbed into their social life and distracted from their work life.
iContact now allows users to be more organised in the planning and execution of your social media campaigns, ensuring tweets and posts are lined up with promotions, events and other campaigns without the need to be glued to your laptop or mobile device.
Scheduling your tweets and Facebook posts will be particularly useful to sellers hoping to attract buyers in different time zones or simply people who choose to burn the midnight oil at more unsociable hours.
Of course you don’t want to automate all of your tweets – you’ll still want to proactively respond to your followers and post as hoc tweets as you probably already do. Marketing tweets need to be interspersed with more casual posts.
An equally important part of iContact’s new social media tools is the ability to track the value of your marketing efforts and, perhaps for the first time, truly understand the reach of your social campaigns.
iContact’s Social Tools are currently rolling out (over the next few days) to all existing clients and are available now to all new registrations.
Don’t forget TameBay are running a competition with iContact, and if you’ve not entered there are still a few days left to be in with a chance of winning an iPad. All you need do is sign up for a free 30 day iContact account and send your first email! Full details on TameBay.