We took a stroll along Brighton seafront on Easter Monday. Battered with rain and wind and chill, we remarked how different the climate was from just a few days back. I’d been sat out by the briny in shirt sleeves only 5 days ago. I saw people with sun burn too last week, when the sun was bright and the mercury was up near 20 degrees. Apparently, it was hotter than the Med down here on the Sussex coast. The hottest recorded temperature was in Aberdeenshire, near Aboyne.
Not now though. From my desk, as I write, I can hear the waves bombarding the beach and the churning pebbles. The rain is pelting down and the wind whistles down my street. I might put the heating on.
On the prom earlier, she said: “A very bad day for Brighton. All the seafront shops and cafes are empty.” And she was right. Noone came to Brighton today. “They need the business. It’s so sad.” Referring to all the business people who need the sun to shine to turn a shilling.
“A great day for eBay sellers though,” I remarked. “The ecommerce prayer is: make it rain.” And then we went and had a drink in a cosy pub and toasted ecommerce.
How does the weather affect your ecommerce enterprise? Do you pray for rain? Or do you need the sun to shine to sell your products?