PayPal have released a new “Mobile Commerce in a Box” solution plug in Singapore for osCommerce and ZenCart webstores. They boast that the PayPal Mobile Store Plugin can convert an existing online store into a fully operating mobile optimised store in about an hour.
There will be no additional costs incurred for businesses and nothing on the existing website is affected by the process. Installing the plugin though will give a mobile shopfront with larger product photos, buttons, links, and text to make it easy for customers to shop on their mobile device.
PayPal also announced PayPal “PayPal Mobile Payments Standard” solution for Singapore, which automatically provides merchants that accept PayPal on their website with a mobile payment checkout experience optimized for mobile devices, including iPhone, iPad, iPod and Android. PayPal detects when customers are using their mobile for the payment process and redirects them to a mobile-optimized payment page, even if the merchant’s website is not optimized for mobile devices.
While a mobile optimized payment checkout experience can help to increase mobile sales, the ultimate mobile commerce solution for businesses is to offer a website designed specifically for mobile devices. That’s where the PayPal Mobile Store Plugin comes in, giving a fully mobile optimised experience to customers at no additional cost to the merchant.
I really like the simplicity with which PayPal can now offer a customised experience for mobile customers and the fact it’s free. All we need to know is when can we have it in the UK?
