Amazon to deliver by bike and foot for Olympics

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There’s only 10 days left until the Olympic Games open and Amazon’s cavernous warehouses going to continue churning out packages for the summer. Some of them are Amazon’s own retail stock but a huge percentage will be online retailers own products being fulfilled by Amazon.

With athletes from around the world starting to pour into Heathrow Airport the Olympic Road Network has already started to cause congestion and accidents. Although a stretch of the M4 is the only officially opened section of the Olympic Road Network, signage on other routes is poor with traffic avoiding Olympic lanes (not even due to open until July 25th) in fear of punitive £130.00 fines.

Amazon say that they’re ready for the challenge though, their free UK Super Saver Delivery, First Class, One-Day Delivery and free One-Day Delivery with Amazon Prime will all be available to postcodes in and around the Olympic venues, for the duration of London 2012.

Amazon Express Delivery and Evening Delivery services will be reduced in selected areas but they also draw attention to the 25 automated Amazon Lockers across London if customers prefer to collect their deliveries at a time convenient to them.

Amazon have also worked with the carriers delivering Amazon orders and planned for the disruption that the Olympic Road Network will cause. They’re using a variety of different methods to ensure usual delivery services continues including employing more staff, bicycle routes and foot deliveries.

Customers will be kept fully up to date with delivery details in the checkout always reflecting the date they will receive their order, based on the delivery options chosen.

If you’re worried about how to get deliveries into London during the Olympic Games one good option would be to use FBA and make it Amazon’s problem. That way you can avoid all courier surcharges, get better visibility on Amazon, not worry about your seller metrics, and not have to worry about customers receiving their goods on time.

Full details of Amazon’s plans for shipping during the London 2012 Olympic Games are on their website.


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