ekmPowershop are ideally suited to monitor trends in online commerce – they have over 11,000 customers running on their hosted ecommerce software solution. Today they take a look at consumer shopping behaviour they’ve observed so far in the run up to Christmas.
Going that extra mile to make Christmas special? Seems you’re not the only one this year, as Christmas spending jumps by nearly £5 per order.
A study of 11,000+ online shops reveals how buying habits in the run up to Christmas are bucking the trend of a slump in consumer spending. In spite of soaring living costs, spiralling youth unemployment and a double dip recession – ekmPowershop have found we’re actually forking out extra on gifts for family and loved ones this festive period.
With just four Christmas shopping weeks left, ekmPowershop’s large scale survey found shoppers are currently spending an average of £4.76 more every time they shop online. The 3rd week of November shows an average checkout value of £63.06 compared to £58.30 in the same period last year.
Antony Chesworth from ekmPowershop comments: “£4.76 might not seem like a big number, but it represents an 8% rise in value on every order made on the internet – when people have less money than last year. Retailers have been aggressive with their pricing and it’s paid off.”
A report earlier this week by CEBR (the Centre for Economics and Business Research) found that online prices for goods have dropped by 1.2% overall this Christmas, as retailers battle for those all important orders. Shoppers are making the most – buying more for less.
Antony adds: “People love a bargain, retailers are price warring in the run up to Christmas and don’t forget; online shopping’s getting more popular year on year. All this has pushed up average spends online this Christmas, even if the economic climate is drab”.
So a 1.2% price drop has sparked an 8% increase in value on millions of orders for retailers this Christmas. Taking notes Mr Chancellor?