StubHub, part of the eBay family have just announced their latest UK sporting partnership with the Leicester Tigers. The deal takes effect immediately and continues through to the end of the 2015/16 season.
The Leicester Tigers are the best-supported and most successful club in English Rugby history with a record nine English league titles and appearances in eight successive Premiership finals since 2005. They won the Heineken Cup in 2001 and 2002, becoming the first team to win successive European titles.
Aside from the rights to manage the Club’s official ticket exchange, the deal also gives StubHub pitch-side marketing, a presence on the club website and other marketing channels including social media and CRM channels, access to VIP experiences and a number of promotional player appearances. The sporting partnership will allow season ticket holders to list tickets for home games and sell to other fans – with no price floors or caps.
This is good news, not only for StubHub, but also for ticket sellers of sports and all other events on eBay. The tickets category on eBay is scheduled to be powered by StubHub from Q2 this year, the the higher the profile that StubHub achieves the more tickets eBay sellers are likely to sell.