Amazon have announced that for the first time, top deals from sellers on Amazon will be featured on holiday deal pages worldwide.
Participating sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, introduced for the first time last year, is now expanding to be available worldwide on local Amazon sites in the U.S., the EU, China, Japan, India and Canada.
Peter Faricy, VP for Amazon Marketplace explains “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It’s now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world”.
Sellers taking part in the holiday deals program will have the opportunity to feature their deals for popular holiday gifts on Amazon Today’s Deals, Black Friday Store, Cyber Monday Store and many other high customer traffic site features. Most categories will have numerous deals each day from various sellers throughout the holiday season.
We’ve currently no information on how to get your products listed on Amazon holiday deals, although we strongly suspect one of the criteria will be that you use FBA as well as of course a stupidly attractive price point. If you’ve been invited to participate we’d love to hear more.