76% of customers would pay more for better customer service

9 Feb 2015

This cute infographic from bqool examines customer service and what it might be worth to your company.

Gary says:

9 February 2015 at 10:37 am

This is a USA survey. Big problem is it may influence the ebay UK hoop generating team.
Danny says:

9 February 2015 at 3:45 pm

I think there’s a big difference in “76% of customers WOULD pay more for better customer service” and “76% of customers SAY THEY WOULD pay more for better customer service”. When it comes down to the crunch most people just choose the cheapest option!
Gary says:

9 February 2015 at 7:42 pm

How many of my buyers have paid more for a faster delivery service? Answer 0.2% or 1 in 500.

On the return process stat they claim “95% of customers”. What proportion of customers actually made a return? In my case it is 1 in 250 so the sample would be so small as to make the stat meaningless. But of course by headlining “95% of customers” you read it as “95% of all customers”.

Lies, damn lies, and statistics.