76% of customers would pay more for better customer service

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This cute infographic from bqool examines customer service and what it might be worth to your company.

bqool customer-service

6 Responses

  1. I think there’s a big difference in “76% of customers WOULD pay more for better customer service” and “76% of customers SAY THEY WOULD pay more for better customer service”. When it comes down to the crunch most people just choose the cheapest option!

  2. How many of my buyers have paid more for a faster delivery service? Answer 0.2% or 1 in 500.

    On the return process stat they claim “95% of customers”. What proportion of customers actually made a return? In my case it is 1 in 250 so the sample would be so small as to make the stat meaningless. But of course by headlining “95% of customers” you read it as “95% of all customers”.

    Lies, damn lies, and statistics.

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