Royal Mail have announced that they are joining the Chinese e-commerce boom with the launch of its shop front on Alibaba’s Tmall Global e-marketplace, providing Chinese consumers with increased access to premium, authentic and high quality British products.
Royal Mail Group CEO Moya Greene unveiled the new initiative at the GREAT Festival of Creativity in Shanghai, China which HRH The Duke of Cambridge Price William is also attending as part of his visit to China.
The solution will offer British retailers and exporters an accelerated opportunity to access the China market. It will remove the challenges that many companies would otherwise face in getting their products into the hands of Chinese consumers, including promotion on Chinese e-commerce sites, local customer support service, customs duties, documentation, shipping and logistics.
For China’s 302 million online shoppers, Royal Mail’s new shop front on Tmall Global will offer a selection of distinctive products for purchase by renowned British brands including at launch Brompton Bicycles, with delivery to the doorstep. The platform is expected to go live towards the end of March.
China is the largest economy by purchasing power parity and the biggest internet user base in the world. Online shopping has grown exponentially in China, with e-retail sales increasing by 42 per cent in 2013 to $305.2 billion. Almost half of the country’s internet users – approximately 302 million people – purchase goods online, with 75 per cent of online shoppers in China buying products every week. Online shopping now accounts for just over 10 per cent of total retail sales of consumer goods in China, with the overwhelming majority of these online purchases being made through e-marketplaces, like Tmall and Taobao.
The rapid growth in online shopping has also mirrored the increased demand from Chinese consumers for authentic, high quality goods. Chinese consumers represent almost one third of the global market for personal luxury goods and spend three times more abroad on high quality, designer goods than they spend locally. There are also rising concerns in China over authenticity and safety of goods, with the ongoing issue of fake items being sold within the country. Together, these factors have helped boost dramatically the appetite for brands and products sourced from British suppliers. China is now the biggest overseas consumer of British products online, accounting for 25 per cent of overseas online shoppers purchasing goods from the UK.
If you supply authentic British products and would like to be featured on the Royal Mail TMall shop front, your initial contact should be Helen Wylde, Sales & Marketing Director at Parcelforce Worldwide.
