Hermes and their consumer facing myHermes brand offer an economy service and their amazingly low prices reflect this. They are however facing increasing competition and have announced a major transformation program which will see them add premium type features to their services.
Their key focus will be meeting the increasing demands of online consumers that are revolutionising the e-commerce market.
“Customers want faster delivery speeds, customer selectable time slots, same day and multi-channel delivery, seven-days a week. They want absolute transparency of the delivery process, to know where their parcel is in real time and to change their mind about their delivery while it’s in flight. It is essential that we continue to respond to these trends and develop our operating model accordingly. I want us to be the ones setting the bar high for our customers and retailers, and to be leading the way in our industry”.
– Carole Woodhead, CEO at Hermes UK
Carole Woodhead, will lead the transformation programme in recognition of its importance to the business. To cover off the day to day running of Hermes, Martijn de Lange has been promoted to Managing Director from his previous role of COO, and will be reporting to Carole.
This all sounds pretty exciting to me, myHermes have captured the low price end of the courier market with little competition other than from the postal service. Seven day a week deliveries, on the fly redirection and more visibility on tracking is exactly what consumers are demanding. If they can keep their prices keen (these things after all do cost money) then Hermes will become an even more attractive proposition for multi-channel retailers to satisfy their customers requirements.
