In an attempt to help sellers get out on to social media and promote their wares, they’ve made Etsy social sharing even easier. You can now create posts for Facebook, Instagram, Twitter and Pinterest in the Sell on Etsy app and they will even suggest post ideas and hashtags you can use to be successful and maximise your audience.
As they say in their announcement: “You know social media marketing can be a great way to promote your products. But posting regularly on multiple networks takes time. Now you can create the perfect posts (with suggestions tailored to your shop) for Facebook, Instagram, Twitter, and Pinterest right from the Sell on Etsy app.
Prefer to use a real keyboard instead of tapping away at tiny buttons? In November, this new tool will be accessible from your computer.”
And the next feature for Etsy social sharing that’s coming along, as they say, is an easy integration that will enable Etsy sellers to plug into advertising on Facebook. They say: “When we add the new social media tool to the desktop version of Etsy later in November, we’ll also offer the ability to turn your social posts into paid Facebook ads. By advertising on Facebook, you can reach new audiences, and even target shoppers based on demographics or interests. You’ll also be able to create Facebook ads from the Marketing section of your Shop Manager.”
Such new features are certainly of value and most welcome but what’s not clear is exactly how effective social marketing is to marketplace sellers. Certainly, for sellers on Etsy it can be a useful and eye-catching form of marketing for the delightful and unique items many sellers make available there.
But the true value has never been elucidated adequately to us. Indeed, it often seems that social marketing is a time-consuming activity for little obvious return.
