Magento announce native support for Amazon marketplace

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Magento Commerce have just announced support for Amazon marketplace which they say enables merchants to more simply and cost-effectively manage inventory on Amazon directly from Magento Commerce. It’s expected support will be more broadly available for all merchants on Magento Version 2 later this year.

As Amazon continues to command greater share of online retail sales, merchants are increasingly adopting strategies to grow sales on third-party marketplaces. 92% of merchants surveyed by Magento said that they expect to grow their Amazon sales channel revenue over the next twelve month and Magento say that merchants will benefit from powerful listing tools that direct product distribution and visibility, provide detailed competitor reporting, and generate pricing recommendations, all designed to increase sales revenue.

Main features of the Magento Commerce Amazon solution

Magento’s new Sales Channel capability allows merchants to quickly and seamlessly sell through the Amazon Marketplace using these features:

Product Distribution

  • Leverage Amazon’s extensive catalog data for storefront enhancements such as advanced search, filtered navigation, and promotional rules.
  • Automatically match products and list them across Amazon’s North American, APAC, and European marketplaces.
  • Utilize advanced marketing tools to manage listings across marketplaces and increase sales by enhancing a listing’s urgency.
  • Take advantage of centralized order management to synchronize order status, tracking information, customer data, and cancellations.

Pricing Strategy

  • Access detailed reporting on competitor pricing and use tools designed to increase product visibility and sales.
  • Deploy custom repricing tools to keep pricing competitive.
  • Utilize marketing tools such as the ‘Amazon Strikethrough Price’ to enhance listings and increase sales.

“With a majority of consumers starting product searches directly on marketplaces like Amazon, this is a tremendous opportunity for merchants to help consumers discover their brand and buy their products. “This enhanced capability from Magento helps merchants simplify the listing process, and measure the value gained from this important channel”
– Mark Lavelle, CEO of Magento Commerce

Further Reading

Read are article ‘What does native Magento Commerce Amazon support mean for multichannel providers?

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