Amazon Vendor vs 3P selling and the hybrid approach

Category: Brands

Last week, ChannelEngine announced the strategic acquisition of Retail Data Partners, a pioneering US-based company that developed an innovative Amazon Vendor solution suite. With the acquisition, ChannelEngine is strengthening its first-party (1P) selling model functionality; enabling customers to have a scalable hybrid selling strategy on marketplaces.

Today we speak to ChannelEngine CEO, Jorrit Steinz, to discuss strategies brands should consider when selling through Amazon Vendor (1P), as an Amazon Merchant (3P), and how a hybrid strategy of both 1P and 3P retailing is essential.

In this video:

  • 00:00 Introducing Jorrit Steinz and ChannelEngine
  • 01:15 ChannelEngine acquisition of Retail Data Partners
  • 03:27 What Retail Data Partners brings to ChannelEngine
  • 05:15 Pros and Cons of 1P and 3P Amazon retailing
  • 08:09 Hybrid Amazon strategies – Vendor combined with merchant retailing
  • 09:57 Amazon combined with other retail platforms strategy

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