Wish have a new integration with the ChannelEngine multichannel management platform, to enable joint customers to sell their products on the mobile marketplace.
Wish are lacking in European merchants who can ship fast through Wish Express (delivery within five days in Europe), so hope the collaboration will assist retailers to increase the marketplace’s selection.
Wish is a mobile optimized marketplace that, in contrast to other marketplaces, uses algorithms to offer consumers suitable products. Although equipped with a menu with categories, the majority of Wish customers simply scroll through a list of products based on previous purchases, preferences or stored products. For sellers this is attractive because they themselves no longer have to provide findability, although they can increase the visibility of their products by focusing on visually appealing images and using Wish Express.
ChannelEngine was founded in 2014 by the experienced e-commerce entrepreneur Jorrit Steinz and offers a multichannel platform to quickly, easily and flexibly integrate with marketplaces to sell products through marketplaces. Via the platform, products are opened up to national and international marketplaces. This goes directly from existing E-commerce, ERP and logistics systems for which links are already available. In this way, partners can broaden and increase their reach easily and quickly. Through dynamic filters, smart business rules and advanced pricing, they decide for themselves which product or brand is sold with which criteria. For example, on sales price, margin or only minimum stock number. ChannelEngine strives for partnership and close collaboration where the technical platform is used in combination with knowledge of marketplace sales. Channelengine does this on the basis of a small percentage of the actual turnover achieved, which means we have a common goal in increasing the sales market.
“With our European Head Office based in Amsterdam and significant commercial opportunities available for local merchants on the Wish platform, we are very excited to work closely alongside ChannelEngine to maximise business for their integrated merchants.”
– Sarah Hughes, Head of Business Development in Europe
You can read more about the benefits for merchants here.
