Today we catch up with Mitchell Dröge, Global Manager Channel Partnerships at ChannelEngine, to discuss marketplaces brands and retailers can diversify on in 2024.
In our Diversify to Thrive white paper, we collaborated with ChannelEngine to identify vibrant marketplace across Germany, France, The Netherlands, Turkey, the USA, and the UK. Today we discuss five channel opportunities and why you should consider diversifying onto these platforms.
Watch the video to find out more about the Temu marketplace explosion, how Bol.com can help you reach consumers across the Benelux region, why Otto Group in Germany should be on your radar, and the explosive growth of TikTok Shop in the UK, soon to launch in EU countries. We finish with opportunities in the Middle East with Noon/Namshi.
In this video:
- 00:00 Welcoming Mitchell Dröge from ChannelEngine
- 00:50 The Temu marketplace opportunity for UK/EU brands and retailers
- 07:13 Changes on Bol.com to make selling easier for UK/EU retailers
- 11:54 Selling on the Otto group marketplaces
- 16:10 Phenomenal success of TikTok Shop in the UK with EU coming soon
- 20:49 Noon/Namshi marketplace in the Middle East
- 24:15 Where to find more information
Links
Download the Diversify to Thrive White Paper
Mitchell Dröge on LinkedIn
ChannelEngine MultiChannel Webinar 15th Feb 2024
