Magento Commerce have announced a new dotmailer for Magento marketing automation integration. Merchants can now more easily leverage real-time store data to create targeted multichannel campaigns that reduce shopping cart abandonment, increase customer loyalty, and deliver impactful customer experiences.
Personalized marketing drives strong ROI for businesses and is essential for effective cross-channel digital marketing. 95% of marketers say email remains a top communication and demand channel and is ‘important’ or ‘very important’ to their organization. The dotmailer integration makes it easy to design and execute custom campaigns from the Magento Dashboard that drive growth and operate efficiently.
“dotmailer is a long-time premier technology partner that provides data-driven marketing automation technology. With our out-of-the-box integration, merchants will benefit from immediate access to the rich data and marketing tools they need to drive more targeted and personalized campaigns.”
– Jason Woosley, SVP of product and technology at Magento Commerce
Magento dotmailer marketing automation capabilities
- Advanced segmentation and hyper-personalization in real-time using Magento store data.
- Automated campaigns through SMS, push notifications, CRM, and other channels.
- Drag-and-drop tools to make the creation of marketing campaigns quick and easy.
- Support for transactional emails.
Customers can access their free 14-day trial of dotmailer for Magento marketing automation from the Magento admin.
