Tech firm Columbus has launched Columbus eCommerce, a SaaS ecommerce solution. Using prebuilt templates, companies can make a new ecommerce website using Columbus’ solution, which integrates with Microsoft Dynamics 365. The software is focused on B2B retailers, but also offers built-in B2C functionality.
The ecommerce service, which utilises the Microsoft Azure cloud, is integrated with Microsoft Dynamics 365 and can be configured and deployed in weeks without disruption to ongoing business operations or extra hardware requirements. They say the new solution significantly reduces the time and effort required to set up and manage an ecommerce platform and allows business customers to search for stock, place orders via a desktop, laptop, tablet or smartphone and access the correct product and pricing data based on individual needs. For retailers which sell partially or exclusively to individual consumers, ‘Columbus eCommerce’ also supports the fast implementation of a consumer-oriented online store.
Decision-makers in B2B retail are often faced with a customer base that spans organisations of multiple sizes, each with different pricing models and purchasing power. With B2B retail slightly behind the digital curve of B2C, those decision-makers are having to deal with aging processes such as selling via phone, email, legacy websites and even over-the-counter sales. The in-house Columbus team has drawn on their 100-plus years of experience to bring eCommerce and ERP under one roof, helping businesses embrace digital disruption, streamline their sales process and ultimately drive revenue.
– Mary Hunter, Managing Director, Columbus UK
