How to decide which countries and marketplaces to sell into

No primary category set

We’ve partnered with InterCultural Elements to bring you a 10 part video series to give you a head start on expanding your sales to new territories. Over the next weeks it will form a step by step guide to your international expansion.

There are a limited number of marketplaces in the UK but when you consider expanding overseas there are a bewildering array of countries and marketplaces you could sell on, we’ve examined some of them in our Marketplaces 2018 series. It would be a daunting task to list on them all so what makes sense is to narrow down your target list to the countries and marketplaces where you can reasonably expect the most success.

This week, Scott Galvao of Intercultural Elements gives some tips on how to decide which countries and marketplaces you should sell into and how to identify which of your products have the most chance of success:

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