The Amazon Prime Day 2018 frenzy has passed and, hopefully, any goods that are coming your way (or heading to your customers) have safely arrived safely to the delight of your customers. The 36 hour shopping event last week was the most sucessful ever with an estimated $4bn boost to sales on Amazon across the world and maybe as much as a quarter of that coming from SMEs.
To access the Prime Day deals shoppers were required to be, needless to say, all paid up and subscribed to Prime in some way. It gave you sight of the deals as well as the usual perks that come with a Prime membership: swift free delivery, videos and music and the other preferential services available too. Amazon Prime Day serves as both reward and incentive. It’s a decent extra for those already using the service (which could be as many as half of all Amazon users in some locations) but also a reason for new users to sign up too.
It’s unknown how many additional users subscribe for Amazon Prime Day, but it’s fair to estimate that it’s enough to warrant the repeat performances of the event that we’ve already seen over the course of several years. So it could be that the are also a number, who maybe caught up in the excitement of the promotional event, and signed up and now regret their new status.
That isn’t really a problem because it’s much easier these days (for good or ill from a merchant perspective) to unsubscribe that it used to be. You’ll recall that a few Christmases back that Amazon came under fire for making it difficult to unsubscribe.
There are several options depending on how you subscribed in the first place. Firstly, you may be taking advantage of a free 30 day trial so it’s just a case of endingb that in time to get what you want but avoid paying. And on the monthly plan too, you can end your agreement and sign up again whenever you fancy for a monthly fee. You aren’t tied in. You could bag the Prime Day deals for one monthly payment.
But what is more surprising is that now you can also sever your annual registration easily enough and also (most likely) get a refund for the period that you haven’t used. You’ll have paid up an annual fee in advance. So, it might be worth examining whether you’re getting your money’s worth and decide whether it’s value for money. You can also resubscribe.
