Amazon Seller Performance metrics changes

No primary category set have announced changes to merchant’s Amazon Seller Performance Notifications Page which will come into effect on the 1st of October 2018. The aim is to give a better set of metrics to help sellers keep tabs on their account health.

“On October 1, 2018, we will replace this page with a more useful, detailed experience to better help you monitor your account health. We’re also removing the Customer Service Dissatisfaction Rate, Contact Response Time, and Refund Rate metrics to better align our seller performance policies with the metrics detailed on the Account Health page.”

The three metrics being removed from Amazon Seller Performance Notifications

Customer Service Dissatisfaction Rate

The Amazon Customer Service Dissatisfaction Rate is the percentage of customers who are not satisfied with your responses in Buyer-Seller Messaging Service.

Contact Response Time

The Late Response Rate is the percentage of messages you did not respond to within 24 hours. Amazon calculate response time based on the amount of time elapsed between when a buyer message is received and when your response is sent through Buyer-Seller Messaging, including weekends and holidays. For this metric, Amazon display the following subcategories:

  • Response times over 24 hours: The percentage of messages you responded to after 24 hours
  • No response: The percentage of messages that you received more than 24 hours ago to which you didn’t respond

Refund Rate

A decision not to fulfil an order prior to delivery confirmation is treated as a cancelled order. Once an order is dispatch-confirmed, a decision to accept a return or not deliver an item is treated as a refund.

3 Responses

  1. Sounds such a backward step, very brave those that choose to opt in to test at this time of year.

  2. Tamebay should only feature marketplaces that can be joined by UK based sellers. Otherwise, it’s just a waste of sellers time.

  3. “Customers can also find out if these services are available in their area by saying, “Alexa, shop Whole Foods.””
    Just tried it and only got funny looks off of colleagues.
    I realise now an echo device may be required first.


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