Amazon have upped the competition in the cosmetics and beauty category with the launch of a collection of high quality colour cosmetics under its find. fashion brand.
Find. is an Amazon owned private label offering fashion in a multi country campaign across the EU and launched in 2017 with 700 items of clothing and shoes for men and women. Find. now has around 2,000 different lines of women’s and men’s clothing and the label is growing every day.
The launch of Find. Beauty colour cosmetics range includes contemporary nudes to classic hues, shiny to matte, bold to subtly beautiful, find. colour cosmetics offers products for every occasion, mood and style. As an Amazon private label, Find. Beauty is available exclusively on Amazon and includes products across four categories:
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Eyes
Shadow palettes, volumising mascaras, eye liners and eyebrow pencils
– 21 Products -
Face
Highlighters and bronzers
– 5 Products -
Lips
Lipsticks, lip glosses and lip liners in rich, vibrant colours that are easy to apply and blend, providing perfect control
– 48 Products -
Nails
The nail range is formulated with fast drying and chip resistant properties with nail polishes in a range of colours and a nail care bundle which includes a basecoat, top coat, and nail oil.
– 7 Products
Products are sold in bundles of complimentary items and selected bundles are included in Amazon’s Subscribe & Save programme, giving customers additional savings on repeat orders.
All find. products are eligible for free One-Day Delivery for Amazon Prime members and free returns. In many areas products are available for same day delivery, even for customers not in the traditional Amazon Prime Now delivery catchment areas.
Beauty and cosmetics are one of the most lucrative categories in a market expected to be worth £26.7bn by 2022.
“While stores remain the primary purchase channel, with GlobalData’s consumer research showing nine out of 10 shoppers buy instore, spend continues to shift online, with sales via the channel forecast to reach £3.1bn in 2022. Investment by Amazon, pureplay specialists and the market leaders will boost online spend, especially as demands for convenience are targeted via delivery saver schemes, subscribe & save plans and click & collect services.”
– GlobalData Retail
Amazon are well placed to capture a significant share of the growing online cosmetics market share, prompting French brand L’OCCITANE to announce a new Ship From Store capability today in order to compete with Amazon.
For online merchants, launching your own brand of cosmetics is more challenging than other product categories due to testing and regulation. Those merchants who specialise in supplying big name brands will increasing find margins squeezed as brands adopt business to consumer selling through Amazon stores, or attempt to bolster their direct to consumer business through initiatives such as same day delivery to compete with Amazon.
While stores remain the primary purchase channel, with GlobalData’s consumer research showing nine out of 10 shoppers buy instore, spend continues to shift online, with sales via the channel forecast to reach £3.1bn in 2022. Investment by Amazon, pureplay specialists and the market leaders will boost online spend, especially as demands for convenience are targeted via delivery saver schemes, subscribe & save plans and click & collect services.
