Amazon secures top spot as consumers’ favourite brand 

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Amazon have secured top spot as consumers’ favourite brand and scored high ranks as the only marketplace across sectors including technology, entertainment and retail.

Amazon is the UK’s favourite brand after beating Marks and Spencers in the retail sector, suggests new research by DMA. More than 2,000 UK respondent were surveyed on their attitudes towards the future of customer engagement.

When it comes to the entertainment sector,  Amazon secured the third place after Netflix and the most popular among shoppers choosing their favourite technology brand at fourth rank, behind Currys PC World.

It is interesting to see that Amazon features across several sectors as the preferred brand. Amazon’s combination of familiarity, ease and choice is a compelling offer, providing consumers with one place to serve many of their needs. Their vast product range and integrated services entice consumers to stick with a brand they know and love.”
-Rachel Aldighieri, managing director of the DMA

The report shows a strong sign of Amazon’s dominance in the mindset of consumers today. The marketplace’s combination of convenience, ease of shopping and choice comparison is a compelling offer providing customers with one place to serve many of their needs. This is also an indicator of how broader shopping landscape is shifting.  Rather than siloed providers within the retail sector, Amazon gives consumers access to a gateway marketplace that can serve many aspects in their lives. This model is supported by Amazon’s subscription services like Amazon Prime and Amazon Kindle that tie in shoppers into a longer term but still a flexible relationship. It appears the consumerism is moving towards a world in which subscriptions offer a more viable model to engage as customers seek flexibility and value for money.

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