Amazon UK have launched The Spring Sale – eight days of deals on everything from Easter treats and spring cleaning essentials to Amazon devices and must-have electronics. Running from the 8th to the 15th of April you can hardly have missed The Spring Sale if you turned on a radio this weekend as they’re flooding the airwaves with adverts.
Shoppers on Amazon will find deals organised by seasonal themes, including Spring Cleaning, Garden, Easter and DIY. There will be a range of ‘Deals of the Day’ available in several must-have categories every day throughout the period as well as thousands of ‘Lightning Deals’ introduced throughout the sale. New deals will become available as often as every five minutes.
Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals. Amazon’s ultra-fast delivery service, Prime Now, will also offer special Spring deals, including an ‘April Showers!’ offer of 20% off selected shower products and 50% off Easter cards and gift wrap, delivered in two hour delivery windows or within 60 minutes in selected postcodes. Prime members trying out AmazonFresh, the grocery service perfect for the weekly shop can save up to 30% on their first order.
Emerging, innovative businesses and artisans selling on Launchpad and Handmade are offering a wide variety of deals this Spring, providing customers with an even broader selection of great offers, including hand crafted and personalised Easter gifts and innovative new spring gadgets.
As you’d expect there are also discounts across Amazon devices, including Amazon Echo products, Fire devices and Kindle, as well as on smart home tech.
Whilst we’ve not heard from any merchants invited to take part in the deals, following Amazon’s lead on Spring Cleaning, Garden, Easter and DIY makes sense so these are the areas to tweak your keywords and perhaps consider investing in Amazon Sponsored Products.