One of the best parts of the annual Internet Retailing Expo is the new products that are launched, and this year one that we spotted was the Vybe launch. Vybe is a suite of tools that can be added to any transactional website with the intention of enabling rapid growth.
In essence, Vybe is a suite of cutting-edge tools, which can plug into any existing ecommerce platform, to manage and optimise all elements between the homepage and checkout of any commerce site including; automated on-site search, visual merchandising, navigation, filters and advanced content management and detailed insights.
When you look at the Vybe launch, you might be excused in wondering what the big fuss is all about. The real difference is that it gives control back to the merchandising and marketing teams who no longer need to request developer time to make changes – the retailer gets full control through Vybe including components for:
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Content management
Including drag and drop image editor our CMS allows anyone to easily manage their whole site
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Visual merchandising
Manually merchandise your site or let our Vybe artificial intelligence engine take control
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On-site search
A fast and adaptive search algorithm built to maximise accuracy and sales conversion
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Reporting and analysis
Instant access to detail on product performance for every SKU and more
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A/B Testing
Specific campaign A/B testing can be carried out from within Vybe
“We have been building successful ecommerce technologies for over 20 years and have now distilled our experience into one cutting-edge toolkit – Vybe. This is what we believe is the best-in-breed content management, merchandising, search functionality and more in a headless package that can easily be plugged into any existing platform and technologies. We can’t wait to see the results our clients will achieve with Vybe and I am incredibly excited about the future.”
– Mark West, CEO, Remarkable
Although Vybe was only officially launched and available at Internet Retailing Expo, Moss Bros. have been piloting the solution for the past 12 months.
“For us, Vybe has completely revolutionised the way we work! We used to have many systems and tools that didn’t work well together, all plugging into our site and causing speed issues and management inefficiencies. Now, our full ecommerce team use this central system with ease. I cannot recommend Vybe enough for any online retailer out there looking for next-gen control of their ecommerce platform.”
– Matt Henton, Head of Ecommerce, Moss Bros. PLC
