Why Amazon want entrepreneurs to start a delivery company?

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Amazon have published another article titled ‘Your own company, powered by Amazon‘ in their ongoing bid to get entrepreneurs to start a delivery company.

I didn’t have a logistics background at all. Amazon was able to help me become an entrepreneur, a successful one at that,” is the phrase of Sebastian Festa, former Amazon merchant, who’s now a chief executive officer and owner of Prime Lightning Logistics, Amazon cited in the article. He says that his career has moved from selling goods on Amazon to leading a team of drivers. Sebastian describes the change as an empowerment to”impact [his] local community.”

What seems like a progressive career path for some, for others, an apparent push of Amazon to benefit from the fleet of drivers delivering Amazon parcels.

Amazon say that the introduction of one-day delivery for Prime members in the US “creat[ed] even more opportunities for entrepreneurs.

This means that Amazon Deliver Service Partners are currently helping Amazon to deliver packages to shoppers. Sebastian’s Prime Lightning Logistics is one of 200 new small package delivery businesses that have launched since the inception of the program. Amazon sellers have simply swapped their roles with delivery drivers. Their responsibilities changed from being responsible for their own goods to “hundreds of packages each day” from other merchants.

It also appears that Amazon aims to ‘recruit’ more entrepreneurs to operate a delivery fleet. Amazon say that they “hope” to “help hundreds of more entrepreneurs start their own businesses this year.”

In March, Amazon were also promoting the Amazon Delivery Service Partner programme with a $10,000 incentive. Amazon promised to fund the startup costs with up to $10,000, for Amazon employees-turned-small business-owners in the US who want to build their own delivery companies. The program offering has expanded to employees in the UK and Spain.

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