Pinterest partner programme extends to boost social commerce

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Pinterest have announced the extension of the Pinterest partner programme in a bid to boost social commerce on the platform globally.

The move will give sellers an opportunity to reach new prospects beyond traditional channels.

Pinterest are inviting sellers to set up their sites with the help of WooCommerce and Square Online Store on the platform. The social media will provide sellers feed management suppliers such as Feedonomics, Productsup, and GoDataFeed to manage and optimise product inventory feeds for sellers bringing their product catalogues to Pinterest.

Pinterest promises access to shoppable experience platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful who connect products within a Pin with the retailers that can fulfil orders and make it easier to shop. They will also bring on board tag management providers including PixelYourSite and Tealium who can track closed-loop measurement of online shopping conversions and sales.

In 2018, Pinterest introduced new shopping features on the platform such as product Pins, catalogues to bring in product feeds, personalised shopping recommendations and Shop the Look. According to a Gfk, US Path to Purchase Study in 2018, 57% of weekly Pinners said they used Pinterest in-store while shopping. Pinterest say that they want people to be able to shop for any item they see on Pinterest.

In 2015, Pinterest launched Marketing Developer Partners an advertising service to help sellers build both organic content and paid campaigns. Pinterest say that since then the needs of the businesses who use the platform every day have evolved from ads to even more diverse business areas. The Marketing Developer Partners has been renamed as Pinterest Partner program. This group of curated solution providers includes Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping.

Pinterest are also testing a new reporting API to allow sellers to understand their organic and paid performance on Pinterest. The Reporting API will give businesses insight into how their organic content on Pinterest engages their audience and which ads are the most relevant.

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