2024 Pinterest Wedding Report

8 Mar 2024

As we head into the 2024 wedding season, people are turning to Pinterest to find inspiration, plan and shop for their special day and this season they’re looking for fairy wedding dresses, vintage wedding cakes and jewel toned ceremonies! And with over 3 billion wedding related searches and more than 10 billion wedding ideas saved globally in one year on Pinterest, the 2024 Pinterest Wedding Report is filled with fresh ideas to inspire couples and guests around the world.

This year, people are skipping the stress of large weddings and planning for easy-going, smaller gatherings to support the “quiet life.” They are also nostalgic for the timeless elegance of eras past with searches related to vintage weddings on the rise. And, Gen Z specifically is leading the charge in a rebellion against the neutral beige and white wedding, sparking a renaissance in colorful, vibrant wedding aesthetics. Brides are looking to add a sprinkle of extra magic to their big days, as searches for ‘fantasy wedding dresses’ (+2x), ‘elven wedding dresses’ (+3x) and ‘nordic wedding dresses’ (+3x) have all shot up over the past year.

When it comes to decor, gone are the days of all-white ceremonies. In 2024, weddings are set to be a whole lot brighter. ‘Jewel tone weddings’ (+50%) of shades of plum, ruby and turquoise are rising in popularity, alongside ‘emerald green wedding themes’ (+3x).

UK Pinterest’s 2024 Wedding Searches

Over the past year, in the UK Pinterest have seen searches for terms along these themes rise significantly:

Fantasy wedding dresses +2x
Elven wedding dresses +3x
Nordic wedding dresses +3x
Jewel tone weddings +50%
Emerald green wedding themes +3x
Vintage wedding rings +4x
Unique engagement rings vintage +2x
Vintage wedding cakes +2.5x

Finally, brides, grooms and guests alike are looking to the past as all things vintage are on the rise. It’s time to dust off old photo albums and seek inspiration from old rings, dresses and cakes.

Intimate weddings in cozy environments might be the order of the day for 2024, but that most certainly doesn’t mean the special day won’t stand out – In the UK, searches for the eclectic are on the rise: