A new decade is approaching, 2020 has been titled the year of ‘purpose’ and Etsy trends have revealed that consumers are all about that ‘me’ culture. Today, environmental and social awareness prompts many of the choices consumers make on purchases. They’ll be focusing on what is important to them and the planet so make yourself aware of your consumers by checking out the trends and data from Etsy below.
Etsy trends
Colour: Chartreuse
Say goodbye to 2019’s burnt orange and hello to 2020’s chartreuse a much more vivid yellow/green sort of colour. Chartreuse is seen as energetic, and thought-provoking, pushing feelings of growth and harmony.
12% increase in searches for green items and a 55% increase in searches for neon green items on Etsy in the last three months in comparison to the same time last year.
Decor: Colour-blocking
The decor trend is all about adding retro style, vibrant personality to a room.
7% increase in searches for colour-blocking on Etsy during the past 3 months in comparison to the same time last year.
Style: ‘80s ensembles
The bold and quite unusual fashion statements of the 80’s are the focus of 2020.
39% increase in searches for puff sleeves, 10% more searches for shoulder pads, and a 32% increase in searches for chain belts on Etsy in the last 3 months when compared to the same time last year.
Weddings: Couples’ jackets
It’s predicted that matching jackets will be fit into wedding attire for 2020 this is because the matching jackets on Etsy offer variety and bespoke originality something special for a once in a lifetime occasion. (Unless divorced) It’s amazing what people will buy and even if it seems a little narcissistic jump on this highly profitable trend!
15% increase in searches for couple jackets on Etsy in the last 3 months compared to the same time last year.
Pets: Wellness
Consumers are seeing the benefit in their own wellbeing and want their pets to feel zen too. Handmade Healthy and personalised pet care is in demand at the moment.
11% increase in searches for bespoke treats, 16% increase in searches for pet shampoo, and a 15% increase in searches for pet food on Etsy during the last 3 months compared to the same time last year.
Beauty: Bespoke beauty
Consumers who are becoming more in touch with themselves are becoming being aware of what they’re putting on their skin. Shoppers are turning to Etsy to purchase unique natural beauty products that cater to their individual needs.
13% increase in searches for bespoke beauty, a 19% increase in searches for bespoke perfume, and a 15% increase in searches for bespoke soap on Etsy in the last 3 months compared to the same time last year.
