ChannelAdvisor have announced support for Amazon.nl, enabling merchants with a European unified account the ability to list and sell their products directly to consumers on Amazon’s new Dutch marketplace and manage it through their familiar ChannelAdvisor suite of tools.
With 85% of the Netherlands’ population shopping online in an ecommerce market worth an estimated €23.7 billion, it could be a fertile market for brands and retailers to unlock their selling potential and reach new customers. Amazon.nl could provide an excellent means of reaching this market with the advantage of a fmiliar marketplace platform and the ability to use the tools to manage Amazon.nl that you already use across Europe. If you are a ChannelAdvisor client already, there’s very little reason that you wouldn’t expand your offers to the Netherlands barring the inevitable translation and localisation of your product data.
ChannelAdvisor’s platform can help provide full support for brands and retailers on Amazon.nl, allowing them to transition seamlessly to the new Amazon marketplace with minimal manual lift. It can help enable streamlined inventory management and order fulfilment across multiple marketplaces, content optimisation to adapt existing product details to the requirements of every marketplace, and the ability to develop effective pricing strategies.
Specifically by leveraging ChannelAdvisor’s platform, brands and retailers on Amazon.nl can position their businesses to:
- Optimise marketplace listings on Amazon.nl and globally
- Leverage advanced pricing automation with ChannelAdvisor’s repricer
- Utilise Fulfilment by Amazon (FBA) and dashboards to inform Prime strategy
- Access intelligence on Buy Box performance and pricing trends via an Amazon Pricing Console to inform strategy.
“The Netherlands is a highly attractive market for our customers, so being able to provide access to this location through such a popular e-commerce platform is a fantastic opportunity. From our experience, brands with an international strategy to engage consumers on their preferred marketplace are much better equipped to disrupt and thrive. Selling on Amazon to such an internet-savvy country should be a major consideration for not just all of our customers but all brands looking to scale their e-commerce business.”
– Jon Maury, EMEA Managing Director, ChannelAdvisor