Want to know which of your Amazon listings aren’t performing as well as they should? Well now you can with the brand new Amazon Listing Quality Dashboard, a tool on Seller Central that highlights important product information for customers. By adding the recommended information for your products on the Listing Quality Dashboard, you can:
- Improve discovery
Customers filter their search results using specific attributes. Adding these attributes will ensure that customers don’t miss your product when it meets the customer requirements and the filters are used.
- Enable the Product Overview experience (beta)
Product Overview is a new experience that will highlight important product attributes above the bullet points on the product detail page. This will help customers evaluate your product easily and make a faster buying decision. This experience is currently available for a limited number of product types and we are working to enable this for more product types.
- Potentially reduce customer returns
Customers often return products due to a lack of critical product information on the detail page, e.g. compatibility features for headphones and cables. By adding more information, you might reduce the number of returns.
- Take time-sensitive actions
The tool will highlight listing information that needs to be filled in by a certain date in order to prevent possible suppression.
You’ll find the Amazon Listing Quality Dashboard in Seller Central by navigating to Inventory, followed by Manage Inventory, and then clicking Listing Quality Dashboard.
Amazon advise checking the Listing Quality Dashboard weekly to review your latest listing quality improvement recommendations. You can also send any feedback by Amazon at [email protected] or using the Feedback widget at the bottom of the dashboard.