Brick and mortar shop kept afloat through eBay

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Former Royal Air Force and the Ministry of Defense employee Jeanette Gettings helped keep her business thriving after she brought her brick and mortar store ‘Just because’ online through eBay.

After deciding that she was done with the daily grind and working for other people a determined Jeanette opened her own store in Wolverhampton selling jewelry, dog figurines, scarves, and other enticing gift choices whilst also continuing to support the public service with cards sourced from a distributor who supports Help for Heroes and a Royal Air Force Benevolent Fund donation box sitting neatly on her shop counter.

Despite finding loyal clientele, logistics, location, and buying habits limited her sales making it hard for her brick and mortar store to thrive on its own. She decided it was time to bring her offerings online and opened an eBay store to expand her customer base and sell her products to a wider audience. A few months after launching her eBay store Retail Revival came to Wolverhampton and taught her everything she knows about selling online. In 2019 she was awarded the Retail Revival Seller Award in 2019 in recognition of her success.

According to Jeanette moving online has brought her new friends, created more local connections, and really helped support her through the pandemic. She is saddened to see how the pandemic has caused so many businesses to struggle and close down and is grateful that by being able to bring her store online she has been able to keep her businesses and shop – which is vital to her local economy and important to local customers, running.

“If I hadn’t had eBay, I would have lost the shop. With eBay sales coming in throughout the pandemic, that allowed me to restock the shop, pay the bills and then reopen the bricks and mortar store. Online kept both stores going.”
– Jeanette Gettings, Just Because

Jeanette’s advice for brick and mortar shop owners thinking about opening an online eBay store.

“Go for it,”

“And put all your stock online, everything. Don’t hold back, you’ve got a global market there. It’s best to show the world the items, not just the few people who walk in your actual store’s doors.”
– Jeanette Gettings, Just Because

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