eBay generative AI-powered Shop the Look

Category: eBay News

eBay have unveiled their latest generative AI-powered enhancement, Shop the Look, which is designed to inspire and assist shoppers in finding the fashion that they love.

What Is Shop the Look?

Shop the Look is an immersive carousel of curated outfits, tailored to our customers’ shopping history. Imagine being greeted with a collection of new and pre-owned apparel, luxury items, and accessories that resonate with your style preferences. Here’s what makes it special:

  • Personalisation: eBay have harnessed decades of data and customer insights to create personalized style recommendations. These recommendations evolve with your tastes, ensuring a tailored fashion experience.
  • Interactive Hotspots: Each outfit features interactive hotspots. Click on them to discover similar items, explore outfit inspirations, and dive deeper into the world of fashion.
  • Seamless Integration: Shop the Look seamlessly integrates with your existing wardrobe. It’s an opportunity to explore fashion pieces that complement your style effortlessly.

Why Shop the Look?

  1. Personalised Fashion
    eBay’s AI technology analyzes your shopping habits, preferences, and style cues. The result? A curated selection of outfits that resonate with you. Whether you’re into classic elegance or bold streetwear, Shop the Look adapts to your unique taste.
  2. Staying on Trend
    Fashion enthusiasts, rejoice! Shop the Look keeps you connected with the latest trends. Discover timeless pieces from our extensive inventory, all at your fingertips.
  3. Confidence Boost
    Wondering how that statement jacket will pair with your favorite jeans? Shop the Look lets you visualize potential additions to your wardrobe. Say goodbye to fashion doubts!
  4. Circular Fashion Economy
    eBay are committed to sustainability. Shop the Look aligns with eBay’s other fashion offerings, like Authenticity Guarantee, Certified by Brand, and eBay consignment. It’s about reducing barriers and empowering users to buy and sell with confidence.

Launch Timeline and Beyond

  • iOS Availability: Shop the Look is now live for eBay US and UK customers on iOS.
  • Android Coming Soon: Android users, stay tuned! eBay will be rolling out Shop the Look later this year.
  • Fashion First: If you’ve viewed at least 10 fashion items in the past 180 days, you’ll find Shop the Look on the eBay homepage and fashion landing page.
  • Expanding Horizons: While fashion is eBay’s starting point, they are exploring potential expansions into other categories.
  • Continuous Enhancement: Over the next year, expect new personalisation elements and exciting features.

Responsible AI

At eBay, responsible AI is non-negotiable. Shop the Look was developed in close collaboration with eBay’s Responsible AI team and RAI Principles. They are committed to fairness, safety, and avoiding unintended consequences.

Get Ready to Shop the Look!

We’re excited for our customers to experience shop the look and discover a new way to browse that’s as unique as they are.

– eBay


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