Outside of electronics and devices, some of the best-selling categories on Prime Day day one included toys, games and puzzles, skin care and make-up as well as wine and spirits. Family games like Jenga, Monopoly and Guess Who were among the top selling products in the toys category along with things like crafting sets and kids technology including cameras and smart watches. Beauty sheet masks, fragrances like Vera Wang Princess Eau De Toilette Fragrance for Women, beauty gift sets like Sanctuary Spa Gift Set, along with This Works Deep Sleep Pillow Spray: Natural Sleep Aid were among the top selling products in the beauty category so far.
Amazon have gone big promoting small businesses on Prime Day this year with a £10 coupon to spend on Prime Day if you spent £10 with a small business in the two weeks before. Hopefully this has translated into sales for you either in the run up or on Prime Day day one.
The top categories so far from small businesses selling on Prime Day day one in the UK, most of which are small and medium-sized businesses, were the home category including lighting and linens, electronics including headphones and wireless accessories and arts, crafts and school supplies. Among the top products on day one from these selling partners were the Anker Soundcore Life P2 True Wireless Earbuds with Noise Reduction, Alexa-enabled Govee Smart WiFi APP Controlled LED Strip Lights, Posture Corrector for Men and Women for Clavicle Support by Gearari, Candy Kittens Vegan Sweets Gift Box and the 6-in-1 Take-Apart Construction Vehicles Excavators Truck Toy with Storage Box.
“Day one of Prime Day has been really exciting for us – before lunchtime we had already sold three times as many products as we would normally in a day. We are excited to reach even more people with our games and help them spend quality time laughing together.”
– Hazel Reynolds, Founder, Gamely Games, Brighton
“Today’s deals are the lowest price of the year so far on our gin-making kits, so they are even better value than normal and would make great Christmas or Birthday gifts. Our sales on day one eclipsed a normal trading day, so it’s been amazing to see so many people supporting small businesses like us on Prime Day.”
– Scott MacDonald, Managing Director, Sandy Leaf Farm, London
There is a question as to whether consumers specifically browse Prime Day deals or simply stumble across savings when shopping on Amazon. That however is a bit of a moot point – the whole point of Prime Day is to remind consumers that Amazon exists and whether it’s reengaging an existing Prime member or convincing a new customer to sign up for a Prime trial, if it gets people visiting the marketplace and shopping then it’s a job well done in Amazon’s terms.
Prime Day day two is in full swing and you’ll find new lightning deals throughout the day with what Amazon call ‘jaw-dropping’ prices. But if you are shopping on Amazon don’t forget to check out the thousands of products on sale from small businesses who need your support more than ever this year.