Amazon Black Friday Live: Free Workshops & Entertainment

No primary category set

Fancy a bed time story read by David Walliams? Well, thanks to Amazon Black Friday Live, your wish can come true on Monday the 23rd of November. Excited and can’t wait? Well don’t worry because Amazon Black Friday Live will have a different treat for you every day from the 20th to 30th of November.

Naturally designed to draw attention to Amazon’s Black Friday sales, Amazon Black Friday Live is a series of exclusive, celebrity-fronted streamed events. The Amazon Black Friday Live episodes will be free to watch and will run daily at 6pm from 20th- 30th November, featuring some of the UK’s best-loved celebrities. Joining David Walliams will be Marvin Humes, Alesha Dixon, Amanda Holden, Rylan Clark-Neal.

From cocktail making to Christmas baking, festive fashion to football, there’s something for the whole family; you can join in by visiting to watch for free.

“In a year where our normal Christmas routines have been turned on their head, we’ve reimagined our Black Friday Deals week to bring more reasons to smile to our customers stuck at home. As well as giving families a helping hand with their Christmas shopping by offering great Black Friday deals for ten days, we are also introducing Black Friday Live with help from some of the UK’s best loved talent to brighten up each night with fun, free at-home workshops and entertainment. Most importantly, we’ll also be making it easier than ever for customers to ‘support small’ with our small business Gift Finder and dedicated small business deals page.”
– Doug Gurr, UK Country Manager, Amazon

Amazon Black Friday Live Schedule

Friday 20th November – Amanda Holden & Alesha Dixon

Master the Drinks Trolley with Malfy Gin, The Glenlivet Caribbean Reserve whisky

Saturday 21st November – Celebrity Stylist Nana Acheampong

Festive Fashion Gifts

Sunday 22nd November – Nicola Lewis (This Girl Can Organise)

Style a Merrier Home on a Shoestring with

Monday 23rd November – David Walliams

A Bedtime Story

Tuesday 24th November – Candice Brown

Store Cupboard Christmas Bake-a-long

Wednesday 25th November – Mo Bros and Rylan Clark-Neal

Grow Your Own Business

Thursday 26th November – Caroline Hirons & Ruth Crilly

No-nonsense Winter Skincare with ELEMIS

Friday 27th November – Marvin Humes

More than a Box DJ Set

Saturday 28th November – Amazon Handmade & Stacey Solomon

Crafty Christmas Wax Melts

Sunday 29th November – Stephen Mulhern

Magic & Mystery for All Ages

Monday 30th November – Ruben Loftus Cheek & guest

A Footballing Head to Head with Xbox

How to Tune In to Amazon Black Friday Live

Each show will feature a range of products you can either find at home or buy on Amazon, from Handmade gifts to best buys from small businesses, with many available as part of the Black Friday Week sale. A new episode will air every night at 6pm from the 20th to the 30th of November. Following each broadcast, the episode will be available to watch for the rest of the season, so you can tune in any time.

Support Small Businesses this Black Friday

Starting this Friday (the 20th of November) and running until the 30th of November, shoppers looking to tick off their Christmas gift lists will have the chance to browse Black Friday deals from small businesses using a dedicated small business section on

New for 2020, is the Small Business Gift Finder to browse present ideas from hundreds of small businesses, making finding the perfect gifts for friends and family members easier than ever.


Amazon A-to-Z Guarantee now covers property damage and personal injury

Amazon A-to-Z Guarantee now covers property damage and personal injury

New Amazon Accelerator launches with 15 start-ups

New Amazon Accelerator launches with 15 start-ups

How a baby led to a million-pound business, selling on Amazon

How a baby led to SnoozeShade million-pound business, selling on Amazon

Amazon launches South Africa with Ireland coming

Amazon launches South Africa with Ireland coming

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars