Nozzle Amazon Audit, Activation and Analytics

No primary category set

Nozzle – a spinout of University College London’s Computer Science Department – was designed and launched in 2018 by data scientists and Amazon experts to help sellers maximise sales, share of category and advertising performance on Amazon.

Using the rich transactional and media data sets available through Amazon’s API ecosystem, the Nozzle technology provides sellers with operational efficiencies, deep insights and delivers continuous media spend optimisation and sales performance on Amazon. This helps sellers and retailers drive market share and profitability on Amazon.

Nozzle offers both a self-serve (SaaS) and managed service designed for medium to large sellers on Amazon as well as providing tools for their agency partners.

What does Nozzle offer?

The platform offers three modular products:


A free in-depth PPC audit report revealing wasted ad spend, missed revenue opportunities and best keyword practices on Amazon.


With Nozzle’s proprietary customer and retail analytics platform, sellers can get all their decision-making data in one dashboard – revealing sales, repeat purchase, market basket, lifetime value (LTV), deals and geo hotspot analysis.


PPC optimisation software and algorithms tailored to address the specific goals of Amazon sellers whether that be to maximize new to brand customers or focus on an ACoS target.

Nozzle also provides latest news and industry insights for all things Amazon advertising, keeping everyone in the loop on Amazon search and display stories so that its readers can understand and leverage success in the e-commerce world.

Latest Nozzle funding round

Today news broke that Nozzle has raised $2.6 million (£2 million) in funding from Parkwalk Advisors, The Angel CoFund (ACF), UCL Technology Fund (UCLTF), and a syndicate of ecommerce-expert angel investors, which they say will accelerate the company’s growth as it attracts major international brands and agencies to its proprietary AI platform.

The $2.6 million in funding will go towards expanding the team across all business functions and the further development of’s product offering (advertising audit, customer analytics and advertising bid management) accelerating adoption among sellers, brands and their agencies.

“This funding will help us reach new retailers and further support our existing clients in addressing the challenges and opportunities of selling and advertising in a competitive and fast-growing marketplace. The application of machine learning, and the fusion of transactional data with media data, brings brands huge advantage in the Amazon environment, extracting maximum commercial value and sales performance. Our platform is at the forefront of unlocking this potential for international retailers.”
– Victor Malachard, Co-Founder and Executive Chairman, Nozzle


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