Amazon Very Important Breakfast Clubs

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Amazon are surprising school children with their Very Important Breakfast Clubs offering Star-Studded Lessons in Freestyle Football, Biology, Jiving, Maths and Rap.

In this very special Christmas surprise, pupils’ usual teachers are replaced by stars including dance duo Joe Sugg and Dianne Buswell from BBC’s Strictly Come Dancing; rapper and mental health advocate Professor Green; Countdown’s maths whizz Rachel Riley; TV doc, Dr. Ranj; and TikTok phenomenon and professional freestyle footballer, Lia Lewis.

Amazon Very Important Breakfast Clubs are co-hosted with Magic Breakfast – a charity which provides healthy breakfasts and wrap-around support to tens of thousands of children in disadvantaged areas of the UK – these exclusive celebrity surprise lessons for schools were created to mark the two millionth meal delivered by Amazon this year alone.

Following e-visits to selected schools in Doncaster, Poole, Brent, Scunthorpe and Edinburgh, the Clubs will be made available on the Amazon UK YouTube channel to bring some Christmas magic to all children for free this festive season.

https://www.youtube.com/watch?v=as7vhJrL9vI

“No child should be too hungry to learn, and we’re proud to help Magic Breakfast deliver meals to children at risk of hunger across the UK. When COVID-19 meant schools had to close, we made it our mission to reach as many children as possible at home, delivering food parcels directly to the doorstep of thousands of vulnerable children. This Christmas, we have created Very Important Breakfast Clubs to bring joy to children, schools and families across the UK, underpinning our ongoing commitment to deliver fuel for learning across the rest of the school year, including the holidays.”
– John Boumphrey, UK Country Manager, Amazon

Magic Breakfast has been an Amazon UK charity partner since 2016, and provides healthy school breakfasts to children in disadvantaged areas of the UK to combat food poverty as a barrier to education. When schools shut earlier this year due to COVID-19, Amazon worked with Magic Breakfast to deliver food parcels directly to the doorsteps of thousands of children around the UK.

Amazon UK have now delivered two million ‘magic breakfasts’ to vulnerable children across the UK this year, and will expand its partnership to continue to deliver healthy breakfasts to children at risk of hunger throughout the rest of the school year and school holidays. Amazon is also helping Magic Breakfast digitise classrooms, providing thousands of children with STEM (Science, Technology, Engineering and Mathematics) equipment including coding robot kits and programming training.

Customers can support Magic Breakfast by donating or by choosing Magic Breakfast as their charity on Amazon Smile, where you can shop with the added bonus that Amazon will donate a portion of the purchase price to a charity of your choice at no cost to you.

“We’ve worked with Amazon for over four years and, in 2020 alone, together we’ve delivered two million breakfasts to vulnerable children which is just astonishing. After a challenging year, ending with the cancellation of many school celebrations, we hope that our VIB Clubs with Amazon will give children a reason to smile this Christmas, as well as raising funds and awareness for the most vulnerable in our communities. None of this would have been possible without our partnership with Amazon, so thank you to Amazon for their unwavering support and helping us end a difficult year with some Christmas magic.”
– Alex Cunningham, CEO, Magic Breakfast

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